Forget losing weight - think about the gains

Special K has come out with a terrific new advertisement that has turned away from the leggy brunette in the red dress - let's face it, none of us could look like her. Instead, the ad focuses on what women will gain from losing weight - words such as 'happy', 'joy', and 'vitality' flash up on the screen. I love this ad and its positive message. So much so that it inspired me to give up the biscuit I'd been nibbling while watching TV.